You might know her as the host of Call Her Daddy. Or as the powerhouse behind a multi-million dollar Spotify deal. Or as the first podcast host whose documentary, “Call Her Alex”, premiered at the Tribeca Festival. But what you might not know is that Alex Cooper has dropped some seriously valuable wisdom about podcast […]
Podcasting is hard, and it can be hard to stand out among the 362,000 active shows, especially since each one is fighting for some attention. So, when you receive a message in your inbox promising you growth and success, why wouldn’t you take the chance? These “podcast promoters” often boast that they can secure thousands […]
Podcast stats. A deeply mysterious part of podcasting. Is it actually, though? Podcast analytics often appear as complicated enigmas, especially when definitions of success differ across platforms, but they’re not as difficult to understand as one might expect. In this deep dive, we’ll take a look at agreed-upon definitions of podcast stats as well as […]
It’s been a little over a year since we first introduced our OpenRAP product – which offers a unique way to deliver fully-automated host-read advertising across hosting platforms. Our mission at RedCircle has remained the same over the years: to get podcasters paid. Our OpenRAP product has allowed us to generate thousands of dollars in […]
Two weeks ago, our entire team flew to Chicago to attend Podcast Movement: Evolutions. We met with Advertisers, spoke with both our podcasters and folks on other platforms, and attended the abundance of great talks that the conference had to offer. But we didn’t go just to schmooze, we wanted to take everything we learned […]
“Video” was the buzzword floating all around the conference hall at Podcast Movement: Evolutions last week. Will video usurp traditional audio podcasts? What moves is YouTube making to enter the scene? What will happen to audio-only content creators? We gained plenty of insights during our time at PME (Podcast Movement: Evolutions), which we’ll share soon, […]
Podcast advertising seems to still be in its ‘wild west days’, where brands and companies are taking different approaches to the medium. It’s not uncommon for brands to stick with one platform, but doing so may result in reaching a very limited audience. Listener demographics show a wide variety of listening platforms, from titans like […]
Podcast Movement: Evolutions is coming up in only a couple of weeks! This conference is similar to the other closely named “Podcast Movement” but focuses more on the emerging technology and trends of the podcasting industry. There is plenty to see, learn, and do when attending this conference! From informative & inspiring talks, to hands […]
Monetizing your podcast can be equally complicated as it is exciting. One issue not nearly talked about enough is the possibility of underdelivering a campaign. It’s a fairly atypical issue, which is why you may not have heard of it or encountered it before, but it’s an important one to keep in mind if you’re […]
From community boards to our own inboxes, we’ve seen podcasters ask time and time again what’s the best way to monetize their shows. We give them the same advice we give all of our podcasters – a strong foundation is absolutely essential in setting yourself up for success when monetizing your podcast. It all starts […]